Jennifer Aniston Joins Vital Proteins as Chief Creative Officer
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Jennifer Aniston is going in on the wellness category.
The actress is teaming with collagen-based ingestible brand Vital Proteins as its new chief creative officer, where she will assist in product development and overall brand strategy.
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“Collagen is the glue that holds everything together,” Aniston said in a statement. “I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago. Now to have the opportunity to be a part of the brand in a bigger way as chief creative officer is very exciting to me.”
Aniston will also be featured in Vital Proteins’ December ad campaign, which gives a look into the actress’ daily wellness practices including working out and using Vital Proteins products.
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While this is Aniston’s first business venture in the wellness space, she has long been a proponent of the movement. The partnership is just one of the many deals she’s signed over her roughly 30-year career, following sponsorships with brands like Aveeno, Smartwater and Eyelove.
Aniston previously held a partial stake in Unilever-owned hair-care brand, Living Proof, and also served as a spokesperson. The actress sold her stake to the beauty conglomerate when it acquired the brand in 2016.
This is Vital Proteins’ second time working with a celebrity since launching in 2013. Last year, the brand teamed with Kourtney Kardashian for her Poosh lifestyle web site to create two co-branded collagen-based ingestible powders.
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